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Fresh thinking: Toyota takes on Morgan with Setsuna concept! CAR+, June 2016

The citrus-y name is the least of this Toyota concept’s curiosities. Created for the Japanese manufacturer’s first appearance at Milan Design Week, the Setsuna is like a posh children’s push-about toy, in that it’s primarily made out of wood.

Maybe a little bit of that. The idea is that compared to the cold-steel disposable inhumanity of a modern high-tech motor, a simplistic warm wooden roadster could become something for a family to treasure and cherish over generations.

Exactly! The theory goes that the Setsuna’s wooden elements will age over time, shaped by the presence and experiences of the people who own, interact with and love it.

It even has a ‘100-year clock’, which counts the passing years until a century has gone by.

They’ll get splinters! But thanks to traditional Japanese joinery techniques, the 86 handmade exterior panels are removable and replaceable. And since the concept is unlikely to get past Milan, NCAP won’t fret too much.